"You never know where you'll find inspiration. On a hike? On the way to the airport? There is no roadmap for what we're building, so we search far and wide for answers."
-Jesse, CO (39)
I-70 at 5am
The moment when we conceived of our "collections" as the center for discussion.
A hiking meeting with an advisor, discussing ideas for who might want tactac most.
That moment when we finally found our new name by telling stories of when we used to shop together.